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This is a guest post by Doug Haines. Doug has worked on a variety of CRM implementation projects and now writes on a wide range of topics. He is a regular contributor to Discover CRM.  For a real estate broker, data is everything. Whether you’re finding buyers for a property, marketing to potential sellers or tracking your large pile of work,...
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For many agents, the quest for generating new leads takes most of their marketing and sales efforts. Indeed, you need to keep your sales pipeline full of leads all the time, especially so because only about 25 percent of your leads are sales-ready. But if you really want to convert these leads into loyal clients, you will need to improve your customer...

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Armed with laptops and smartphones, today's home buyers are more immune to real estate marketing than agents can handle. People anticipate relevant, meaningful and personalized marketing, especially as they come into the deal well-informed having...
One of the golden rules in any real estate playbook is the need to stay on top with leads. But quite often, agents lack the tools and process to intelligently follow up with their prospects...
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