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Top 10 Real Estate CRM ROI Opportunities

February 9, 2017

From a strong and professional digital presence to an effective follow-up and referral strategy, agents have lots to think about. But while things like running a website or blogging can be outsourced, lead generation, follow up and communications with existing customers can not.

So the question is how can you generate more business? And which tools will not only help you thrive in today’s marketing landscape but, in doing so, won’t break your budget?

Let’s take a look at how a real estate CRM does this for you.

10 Proven Real estate CRM ROI opportunities

1. Boost sales productivity for every agent on your team

A real estate CRM delivers 41% sales increase in sales per agent

There are so many ways a real estate CRM takes the daily strain off agents:

serves as a central repository of data on leads and customers;
syncs with your inbox so you don’t have to switch all the time;
automates reminders, notifications, recurring tasks;
schedules your activities and gives a full calendar view of the work ahead;
tracks emails and marketing campaigns;
enables easy file sharing and much more.

Not only do agents get more power and flexibility – so do owners and team managers. Now it’s easier to run multiple franchise offices (more on mechanics of that in #4), automatically assign leads to agents, calculate commissions and generate reports.

2. Cut monthly expenses

The average ROI of a CRM is $8.71 per $1 spent

Reduce the costs that have been adding up monthly and eating most of your budget. Why not use more advanced software that brings most of the functionality you need in one platform?

Here are a few ways to cut your expenses with a real estate CRM:

run and host website(s) inside your CRM (like with AgentDrive);
run email marketing campaigns via your CRM and stop spending on subscriptions;
securely store business data, emails and correspondence;
get a powerful followup and team collaboration functionality all within one platform, not a multitude of tools.

3. Integrate your website(s) with a real estate CRM

You can even run your website or a network of websites from within a CRM. Adding new properties, social media sharing, blogging and SEO work can all be done via a CRM. This is a perfect way to create a single ecosystem of tools that you typically need to build a digital presence.

Integrating your website with a CRM also means online leads are automatically added to your database and mailing lists and an agent automatically assigned. Same with publishing properties. Add them to your real estate CRM, then publish them to your website or portal with one click.

4. Run a franchise network

Since you can integrate your websites with your CRM, you can have as many of them as you need. So it’s easy to build your own franchise and bring multiple branches and overseas offices together.

Likewise, large franchise companies can have all of their branches under one umbrella and offer them an effective company-wide solution. The main office has access to all data and can set different access levels for each branch.

Moreover, you can even create your own property portal and bring all of the listings your franchisees have onto it. A great way to boost online exposure and create an exclusive business asset.

5. Run better ad campaigns

Whether you’re running Google AdWords or retargeting campaigns, you need to figure out an ideal customer profile (ICP). One way is to rely on your gut feeling and come up with creative advertising ideas. While not perfect, this is still acceptable as long as you work in your niche long enough to know what real estate problems keep your clients awake at night.

But ideally, you’d like to back up your campaigns with some real data. Your point of view being an agent differs from a buyers or sellers approache and you need to speak their language, not yours.

Go through your CRM records, make mental notes of their needs and preferences and the language they speak. Use that intelligence to create more targeted campaigns that will deliver you a higher response rate.

6. Build a referral-based business

What agent wouldn’t dream of generating a bulk of leads through referrals? It might seem like a distant possibility but a real estate CRM helps to personalize service and deliver a better customer service so you’re one big step closer to that goal.

More on launching an effective referral strategy here: 6 Ways Top-producing Agents Get Real Estate Referrals.

7. Boost marketing ROI with personalized email campaigns

98% of top-performing agents (making $100K+) say email is the best real estate marketing channel for converting leads.

While social media might sound like a goldmine of leads, email remains the ultimate real estate marketing channel. In fact, it’s 40 times more effective in generating new leads than social media.

For this reason, you’d want to set up email marketing campaigns as soon as you can. With a real estate CRM or email marketing software, you can personalize your campaigns and segment your lists to deliver the right content to the right people.

Does this work? Like it or not, but email has the ROI few other marketing channels can boast:

ROI (return on investment) for email marketing is about 3800% (Direct Marketing association);
in absolute numbers, this means email ROI is $38 per $1 spent;

8. Feed your listings to hundreds of property portals

More exposure equals more leads. Of course, you need your listings to be published on large property portals that have global reach and thousands of visitors. Question is how to put this process on a fast track?

One handy way is to manage everything via a CRM. Customized feeds, portal leads, updates – keep everything in one place and under control. Don’t forget to enhance your listings with PDFs, virtual tours, videos and HD images.

9. Save time on creating adverts and sending property proposals

Property proposals serve as an important sales message. That’s why you’d want to make them presentable and nicely formatted to impress your clients. But you probably have a bulk of clients to talk to every day and you usually send more than one proposal which is why you need to scale this process.

A good CRM system has a handy feature of automatically creating property proposals and adverts. Forget about manually composing them as it eats half of your day. Just select a property, let the real estate CRM do its job and hit send (or set up automatic campaigns that send out property updates to clients).

10. Hire and retain the best staff

Talented and skilled agents want their brokerages to empower them with the right tools. Fail to offer them guidance, and they’ll find a broker who thinks of their success as a priority.

Without a doubt, an easy-to-use and effective real estate CRM is one of the essential tools agents need. Your agents will be happy to automate the most boring and time-consuming work and focus on the most exciting part of the job instead. So if you seek to attract talented professionals to your team, make sure to bring a real estate CRM to the table.

What’s next?

A real estate CRM does all the heavy lifting for your business. If you seek for the ways to make a positive difference to your bottom line, it might be just a case.