The real estate is an industry that is hard to thrive in especially if you are just starting. There are a lot of things that you have to learn — the tricks of the trade does not end with just inviting interested people to a real estate opportunity and them breaking out the checkbook. Technology has made it easy and by simply using it to your advantage, you are ultimately creating a huge difference between you and your competition. For example, vendor management software can easily consolidate all of your contracts making your life so much easier.

There are a lot of things that you have to learn. As a real estate agent, you should always strive for improving your work so you can succeed in what you do.

Most of the successful real estate agents have incorporated technology into their work routine. When you are a real estate agent, it would be great for you to know that there are a variety of technology tools available that you can utilize just to make yourself more productive. You can definitely employ these recent advancements so you can have an advantage.

Here are some of the technology must-haves for a real estate agent. 


Smartphones have transformed from being a luxury to a basic commodity that everyone must have — from young students to working professionals. According to the Real Estate expert Mark Flavin, consumers expect real estate agents to be available 24/7.

Interested clients would have a lot of queries that may come in at any time of the day. When you reply to their questions promptly, there is a higher chance that they will give you business. In addition to this, your smartphone will be installed with a great camera that will allow you to take high-resolution photos and videos of your real estate without a professional photographer. 


Websites are one of the best ways to gain customers. As we continue to live in the digital world, one of the necessities that a business must have is a website. If you do not have a website, you are probably losing a lot of potential business. 

The web allows you to have a far wider reach thus giving you more business than any other form of advertising can provide. It may take time to build an audience and increase your online traffic but in the end, it is worth it given that you improve your brand awareness and reach. 

All your online marketing efforts should lead back to your website as it becomes your virtual showroom allowing you to market your real estate without any physical meetup or viewing. If you do Search Engine Optimization on your website, chances are it would also appear on searches for real estate around your local area thus improving your visibility.

Contract Management Software

There is nothing more confounding than juggling a dozen contracts. There are a lot of terms and agreements that each contract will have. When you integrate a Contract Management Software into your work process, you would be able to manage your contracts without a problem.

It would take a lot of energy and effort for you to remember all of the terms of your contracts. A Contract Management Software will provide you a full visual of all your contracts thus making sure that you do not miss out on any contract terms like renewal dates, KPIs, etc. 

Social Media Marketing

One of the more recent advancements of technology is to connect almost everyone on the planet through social media platforms. Facebook, Twitter, and Instagram, alone, have garnered billions of users each. These platforms have allowed its users to communicate with virtually anyone.

They have also permitted businesses to connect with their target audience. Since billions of people have at least one social media account, businesses can now communicate with both their current and potential customers. In fact, Social Media Marketing has been found to be one of the most effective ways of generating a strong customer base that would increase brand awareness. 

Whether you are new or not in the business, you would know that brand awareness plays a very vital and crucial factor into the decision making of a potential customer. If they have seen or heard of your name, then chances are they would most likely take on your services. 

Thousands of companies have already built themselves up from scratch through the use of social media — their sales blowing up thanks to their improved brand reputation.

Online Marketplaces

Another feature of the web that has made life easier is the existence of online marketplaces. When you want to buy a property or a specific service, you can easily search for it on the Internet. This has become part of our online behaviour which is great for your business.

People looking for places to rent or buy now first go to websites filled with real estate listings. Take advantage of this by posting all of your real estate opportunities on numerous online marketplaces. This will guarantee that your listing is visible to anyone who searches for it.

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