Real estate recruiting, just like any other industry, has been transformed by the technological revolution. Almost every aspect of the recruitment process, from sourcing to interviewing, has a digital solution that can make things easier and more effective. This can then have a positive impact on the quality of hires, not to mention agent retention.

If you’re still not taking advantage of digital tools to improve your real estate recruitment, then you’re definitely missing out. Nevertheless, it’s not too late to try. What’s even better is that these tools aren’t difficult to acquire. In fact, many of them can be considered “basic” and don’t require a significant monetary investment. Here are just a few that are sure to improve your real estate recruitment strategies: 

Recruitment Software

If you’re working with a limited budget, consider pouring your resources on a real estate recruitment application like Brokerkit Software:

This software integrates and automates various functions and processes, which helps streamline your operations. This results in accelerated agent recruiting, without compromising quality.

Some of the things you can expect from a recruitment software include drip campaign templates, integrated SMS features, lead capture and segmentation, and built-in CRM features. You can also access data that can help you with sourcing and social media lookups. In turn, the information you retrieve can help put you in touch with the best active and passive candidates.


In recent years, video has become the format of choice by internet users who create and consume content. Well-made videos are more engaging, not to mention more entertaining. For this reason, it’s a good idea to create more video content for your recruitment campaigns to help improve both awareness and results.

For content ideas, start with what you already know: your company culture. This is one of the biggest factors that influence a real estate agent’s decision to join a brokerage. If a potential candidate sees your video, they may be more inclined to submit an application. You may also consider creating a “day in the life” type of content, both in and out of the office so that future applicants can see what’s in store for them should they get hired.

For the platform, consider uploading content both on your social media pages and on your website. You can post exclusive content on one channel if you’re trying to drive more traffic to it. Make sure to study the metrics to know what kinds of content work best, along with the ideal length of videos you should make in the future.


Webinars are a kind of video content. However, unlike other forms of video content that may be focused on entertainment or engagement, the specific goal of a webinar is to educate. It’s the perfect platform to share knowledge through industry updates, lectures, and workshops to a wider audience. For recruitment webinars, try to angle the content towards helping applicants get hired. Not only will the candidates appreciate the help, but you can also be a little more confident about the quality of the applicants.

What’s great about webinars is that you can do them in a live format so that the audience can readily engage. Nevertheless, you can also do a pre-recorded webinar and upload it at a later time. This is especially advantageous if you’re targeting currently employed agents who may not have time to watch while they’re at work.

Social Media

Social media is a powerful tool for recruitment, particularly if you’re looking for real estate agents in the millennial and Gen Z age bracket. This is not to say that seasoned agents can’t be found on social media, however. In fact, as long as you optimize your social media presence, you can easily find candidates from all experience levels through these networking sites.

The key is to create the right type of content. As earlier mentioned, videos are much more engaging. However, there’s also something to be said about infographics, GIFs, and photos. Don’t forget to include engaging captions. It’s a good idea to experiment with different content types and then study the data to know which ones are the most effective. The bottomline is to not post listings, since real estate agents will likely have their own means to view listings already.

You should also be present on the right platform. Study where your targeted candidates are engaging the most and populate content on those sites first. At the very least, you should have a presence on LinkedIn and Facebook. Twitter and Instagram are also great platforms, particularly for participating in relevant conversations (through hashtags).


Blogs are old-school, but undeniably still effective. Not only do blogs help boost your search engine rankings, but it can also help maintain agents’ interest in your brokerage. Of course, this only happens when you create helpful, meaningful content. Make sure to add photos and videos to your blog to drive up engagement and retain attention.

Do note that blogging can be time-consuming, so you truly need to dedicate some time and effort for it. However, as long as you put in the work, your brokerage will definitely reap its benefits.

There really is no escaping technology and the digital revolution. Don’t be afraid to embrace them and use the available tools to boost your brokerage and your recruitment efforts.

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