Digital marketing – one of the most frequently used phrases nowadays. Only a few years ago, if you wanted to promote your business, you had to dig deep into your pockets. No matter how much money you invested in marketing, there was no guarantee it would bring the desired results.
Today, with the continuous evolution of digital marketing, you have the chance to market your products or services with as little investment as possible. More importantly, the results are visible immediately with some strategies. This way, even the most impatient entrepreneurs can start to earn money right away. All they have to do is find the right marketing strategy and launch an adequate campaign.
However, having too many marketing strategies at your disposal can overwhelm and confuse you. This is particularly true for small business owners and marketing beginners. For this reason, we’re bringing the ultimate guide to some of the best digital marketing strategies.
Podcasts are an essential part of digital marketing
More than 100 million people aged 12 and over in the US listen to podcasts every month. This is why your business should tap into podcast marketing. Spotify, Apple, Google Play, iHeartRadio, and other directories are perfect for making podcasts and promoting your business.
Since podcasts contain ads, you can use this opportunity to promote your business. You can even start your own podcast covering trending industry or niche topics with leading experts and influencers. It’s one of the many ways you bring your brand closer to your target audience and attract new customers. Also, you can sponsor a podcast and even organize giveaways for listeners. If they haven’t had the chance to use your brand’s products before, you can send them free samples and make them a part of your customer base.
Apart from increasing the brand’s visibility, you can also drive traffic to your web design or real estate website (and any other niche website basically) or get the necessary backlinks for SEO. All you need is some insight into how to start a podcast.
Did you know 27% of the US population owns at least one voice assistant such as Siri, Amazon Alexa, and Bixby? These and other voice assistants have become a part of most US families over the past few years. The number of users has skyrocketed during the pandemic and it continues to increase as we speak.
The more voice technology matures, the more marketable it becomes. For this reason, one of the innovative digital marketing strategies is voice marketing. It refers to tactics or techniques aiming to reach target groups via voice devices and voice assistants.
Voice is the most intuitive and natural way of communication. Not only does it dictate our relationships and lifestyle, but also the way we interact with modern technologies. If you’re interested in learning more about tools for internal communication in your company, you can find out more here. When you give your brand a voice, it becomes easier for the audience to discover it and become familiar with your products or services.
Influencer Marketing – one of the most popular features of digital marketing
Are you partnering with influencers to promote your brand? If not, then you’re missing out on so many benefits.
Chances are your competitors have been implementing influencer marketing for a while now. The fact that you aren’t is leaving you behind instead of helping you stay ahead of the curve.
Only last year, the number of companies associated with this marketing strategy grew by 26%. All the more reason for you to try it out and start reaping the benefits right away.
When you partner with celebrities or influencers, your brand becomes visible not only to a whole new audience but also to an incredibly large one. You can reach out to some of them and propose a collaboration through paid or sponsored posts on their social media. If you’re lucky, the influencers will already be familiar with your business and might even rely on their positive experience for marketing.
The most common digital marketing strategy is content marketing. It’s because customers and Internet users always have questions or doubts regarding the usual everyday things. What this strategy allows you to do is be proactive in dispelling their doubts and answering their questions through valuable content. It doesn’t have to be just written content or chunks of hard-to-read text. Visuals such as photos, illustrations, and videos are welcome too.
However, this doesn’t mean you can just create and publish any type of content. To market your products and convince customers to buy them, you should follow a rule of thumb. This rule says you should create a specific type of content for every stage of the buyer’s journey. Depending on the stage, you can create ebooks, templates, infographics, case studies, videos, or even blog posts.
It’s important to remember to optimize the content using catchy headlines, relevant keywords, and internal links. There are kinds of content creation tools you can use.
Digital marketing –> Search Engine Optimization – the base for higher revenue
If you’re an entrepreneur or a marketer, you’ve probably heard about search engine optimization (SEO) by now. It also goes hand in hand with content marketing among other strategies.
When searching for the answer to their question, most users click on one of the first three to five results on the first page of the search engine. This is where your business should be if your marketing strategy is effective. If not, chances are it’ll remain unperceived by the majority of users.
To appear at the top of the page, you need to leverage SEO. This means, optimizing your website or blog in such a way search engines can easily crawl, index, and rank it successfully. It should be user and mobile-friendly and contain all the necessary technical elements. Then, all the content should include industry-related keywords as well as internal and external links. As a result, the website or blog gains credibility, visibility, and authority it needs to rank high in the search engine results.
Another good way to promote your business is through affiliate marketing. This strategy requires hiring third parties to do the promotion of your products or services for you for a commission fee. Most of the time, companies pay third parties for every sale while paying for impressions or clicks is rare. In return, third parties drive traffic or leads to your website which you can then convert.
There are three types of this strategy. The first one, the unattached type, prevents affiliates from advising or recommending the products since they’re not familiar with them at all.
Related affiliate marketing includes promoting the products or services as a trusted source because there’s some relationship between their niche and the products. However, they also refrain from giving opinions on the use of the advertised products or services.
The last type is called involved affiliate marketing. The relationship between the affiliate and the product is much deeper than in the previous two types. Therefore, they use their experiences to advertise the products and make recommendations.
Thanks to the development of digital marketing, cookies, and analytics, affiliate marketing has become one of the fastest-growing industries in the world.
Social Media Marketing
Social media marketing is one of the most successful marketing strategies right now. It’s no surprise since most consumers of different demographics spend hours every day using a variety of social media platforms. In fact, a user spends around two and a half hours on average every day on social media.
Social media networks allow marketers and brands to target wide and diverse audiences at any time. Facebook, Instagram, LinkedIn, TikTok, and Twitter provide endless marketing opportunities regardless of your industry. For instance, you can create sponsored content and paid ads to raise awareness of your business. This way, your selected audience gets to know about your business and that’s only the beginning. You can use social media networks to engage with your audience and let them consume your content in any way they like. As a result, your bond with them will grow stronger which means it’s time for some loyalty marketing too.
Previous marketing strategies focused on increasing brand online visibility, attracting customers, and converting leads. Loyalty marketing is one of the marketing techniques aiming to keep the current customers satisfied and grow your customer base. In other words, it encourages the customers to continuously repeat the buying activity.
Today, almost every business has some kind of loyalty program in place. That’s why you should establish one if you haven’t already. To run a successful program, you need to incentivize the members of your customer base. The key is in giving them something they could use or need from your business. For example, sales, discounts, early access to the new collection or limited edition, free samples, etc.
You can even offer rewards to customers who decide to join your program. Also, you can partner with brands from a similar or different industry but with the same customers. The partnership will bring mutual benefits not only to both parties but also to customers.
In the past, there were fewer marketing opportunities for businesses wanting to promote their products or services. Nowadays, you have so many of them, so every organization can find the right one to increase its marketing efforts. SEO, podcast, SEO, voice, content, social media, influencer, loyalty, and affiliate marketing are the best digital marketing strategies. Give them a try and successfully market your business.